Is Facebook Selling Your Data?

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You ‘protect’ your physical privacy – why not your electronic?

We like our privacy in the UK. We build walls, fences and hedges around our homes. We pull our curtains tight shut at night; some will even go so far as to not answer their phones after a certain hour in the evening. We even have a saying – high fences make good neighbours. However – we appear quite happy for the world to potentially see us in our bathing suits, or for our ideas, thoughts and responses to be used to influence political campaigns. Where is the privacy now? And it’s not just the UK – if you use social media, wherever you live on planet Earth, someone, somewhere is pawing through your personal stuff!

BBC Radio, this morning, ran an article about the possibility that Facebook is selling your data to third parties. There are concerns about sharing data that goes beyond what is acceptable – what is acceptable may differ from country to country, person to person. It’s a minefield.

We have heard many tales about people; families, holidaying in foreign parts and discovering a photograph of themselves in shop fronts. It could be argued that when you sign up for Facebook, or other social media sites, that you agree to all their terms and conditions – but who really takes time to read the small print, honestly?

Cambridge_Analytica is a London based company that serves businesses and political parties who want to change audience behaviour and  it is your data that they have apparently been using to assist with their analyses.

Who hasn’t done a quiz, or questionnaire, or similar on social media? I know I have – whether to actually find something out about yourself, or for pure vanity, is neither here nor there. One quiz platform – ‘This is Your Quizzical Life’, agreed to hand over your data. You gave your consent – did you know that?

One of the questions being asked is – Did it use your Facebook data in the Trump campaign? Investigators believe they have given misleading information to social media users, and that tighter regulation is called for. Simply put – are you being exploited? Investigators are seeking to conduct a data audit,part of that investigation will pose the question – What is Facebook’s integrity?

How do you safeguard your information? Who, exactly, do they share your data with? Data Protection in the UK is pretty strong; so we are told. How secure are platforms like Facebook in actuality? I know I have posed questions and given no answers, but that’s the issue – how exactly do we deal with protecting personal data; including family photos, whilst at the same time, sharing with friends and colleagues? And it isn’t just your information, but all those connected with you through social media; friends, family, colleagues, acquaintances; that bloke across the other side of the world – if everyone doesn’t act to protect themselves, then the door, so to speak, is still open for the users.

We could all go down the draconian route, and delete all our social media accounts; not give these, let’s face it – huge – companies the opportunity to profit from our personal lives. But that ain’t going to happen. Or, we could do what Nicholas Waddell suggests in his article on The Sociable, and sell it yourself – you make the money instead of the companies!

In the meantime I would suggest – 1. Do not post any pictures at all. 2. Do not do any quizzes. 3. Do not share your political opinions.

But do remember – Your business, is their Business!

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It’s not quite Netrunning – but they are already inside our heads!

 

https://www.theguardian.com/uk-news/2018/mar/20/officials-seek-warrant-to-enter-cambridge-analytica-hq

https://www.theguardian.com/news/2018/mar/18/what-is-cambridge-analytica-firm-at-centre-of-facebook-data-breach

http://www.dailymail.co.uk/news/article-2825715/Haven-t-seen-Family-finds-photo-used-adverts-world-greeting-cards-political-campaigns.html

https://www.theguardian.com/technology/2014/sep/30/what-do-you-do-if-your-pictures-are-used-without-your-consent-on-social-networks

https://sociable.co/technology/companies-sell-data-why-not-you/

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You’re Never Too Old For Premiere Pro

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Premier Pro Screen

I think I may have mentioned before I am not a young person. I have a grown up daughter, I have some grey hairs coming through, middle-aged spread, oh, and arthritis down the right hand side of my body.

But…

I will not slow down and I will not stop learning.

You think because you’re a ‘grown-up’ you don’t need to learn anything else? Think again. Life is a series of lessons and the best bit about being aforesaid grown-up, is, you can choose what you learn – I am talking here about the none esoteric, none spiritual learning here –

Currently I am learning how to use a digital camera (Nikon D3400 digital SLR) to film; yes, I know that doesn’t sound like much, but to someone who grew up taking a roll of film to Boots in order to get poorly framed photos from ‘my summer holidays’, it’s a big deal! Plus, I am compiling said shots into one whole piece! Yay, go me!

I am attempting to learn how to use Adobe Premiere Pro; video editing software. If you have ever read the About page on this blog, you will realise what a leap I have made. I am sure Premiere Pro is pretty standard stuff for the young ‘uns, but for me editing is a complicated, brain battering,multi-layered, sneaky (the frame is open but you can’t see me!), eye aching, time-consuming process.

frustrated woman.

However! It is a new skill I am acquiring, and if there is one thing guaranteed to help you feel younger than your years, it’s being able to use new technology.

I have all my shots in the timeline. I have inserted frames made in After Effects. I have added music, titles, credits. I am never going to be employed in the movie industry, I’ll never get a job as an editor – BUT – I can now make a short film should I want to. I think!

To mis-quote Irvine Welsh: ‘Do it for a job. Do it for a career. Do it for your health, Do it instead of sitting on that couch watching mind-numbing, spirit-crushing game shows, stuffing fucking junk food into your mouth.’ Do it for the enjoyment of learning something new. Do it for fun. Do it to show you can. Do it to keep your mind active. Whatever you choose to learn…just do it!

To paraphrase Kafka – It’s better to know something and not need it, than to need something and not know it.

RuthFlowers68DJ
Ruth Flowers became a DJ at 68

 

 

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Google Digital Garage

Google Digital Garage, free digital marketing training and certification

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Google Digital Garage

A lot of the information included in Digital Garage is not relevant to myself as a writer, because I don’t have a business – or do I?

If you have read the ‘About’ me section on my blog, you will appreciate what a technophobe I am. However, as a blogger, I am interested in reaching people who may be interested in the same things as myself. I admit that my ego is massaged when I get notification of a new follower or a like (come on, we all like positive attention, don’t we?)

I like to comment on other bloggers pages; if I am sufficiently piqued or irked! There are some truly amazing people in the world and blogging provides an, albeit connection to them and their ideas. I mean, think about it – I live in England, and someone in New Zealand reads my blog!!! That’s when technology is f***ing amazing !

Google’s Digital Garage has given me some tools to reach a greater audience; like I did not know, for example, that you had to put text with your photographs because search bots can’t ‘read’ pictures! Okay, so you did – you’re probably 30 years younger than me then.

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Start Learning Screenshot

So back to – I don’t have a business – or do I?

Yes I do, unfortunately. As a writer, who wants to get my stories published it is not enough any-more to simply – write – edit – get MS accepted by publishing house – print – make money. Do you know how many books are published each year? Even in your own country? Me neither, but it’s A LOT! ( Bowker reports that over one million (1,052,803) books were published in the U.S. in 2009). You cannot simply write and expect your creation to make it’s own way in the world, it needs a helping hand.

And what if you aren’t a writer or you do not run a business? Well, you probably spend a large part of your time on a computer somewhere in the world, and a few lessons in a previously unexplored area will keep the little grey cells ticking over!

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Test Yourself

Why Digital Garage could be for you:

  • The course is free!
  • All you need is a Google Account or you can simply sign up online at Google Digital Garage
  • At the end of lesson, there is a little test. At the end of each topic there is a quiz.
  • You can do as much or as little as you want; it’s all under your control.
  • 23 topics broken down into 89 lessons; including useful subjects such as ‘Your online presence’, ‘Make search work for you’, ‘Get noticed locally’.
  • Each lesson is delivered as a very short online video. Accompanied by a transcript.
  • It isn’t overly technical (I had absolutely no clue what SEO was before)
  • It’s a good starting point if you’re new to all things digital and the online space.
  • It could actually help you in you in the workplace; or help you promote your blog or book.

However, being the lazy individual I am – no, I’ll rephrase that… being the distracted yet multi-tasking individual I am, it is taking me longer than it should to work through this training, but hey, isn’t that the point?! So give it a go; Boost your digital knowledge today! 

Alex Digital Garage
“…and OPO is Online Page Optimisation!” Me and the gals…